The year 2022 is shaping up to be one of the most exciting years for the SEO industry. The continuous evolution of search and discovery paradigms, the rise of machine learning and the emergence of new channels and devices are transforming the digital landscape. The past four years have been an exciting journey for Local SEO, with the industry evolving at a rapid pace. We’ve seen the rise of machine learning, the evolution of the channel, the expansion of digital surfaces, and the emergence of new data sources.

It’s 4:30 p.m. on a Thursday. You have a 3,000-word essay due tomorrow morning. You haven’t started it yet. You’re tired, stressed, and hungry.
As a Local SEO, you’ve been on the front lines of this exciting journey. You’ve learned a lot about the industry, and you’ve grown a lot as a professional. But there’s one thing that continues to amaze and inspire you: the way in which our customers use technology to find local businesses. It’s awe-inspiring to witness the ways that our customers use search, data, and devices to discover and engage with the businesses that serve their communities.
The Local SEO: Industry Insights for a Successful 2022.
In addition to the evolution in technology, Local SEO is also witnessing more change on a professional level. With the evolution of SEO from a technical to a professional role, the position of local SEO has also evolved. For example, in the years to come, Local SEOs will be expected to become more knowledgeable about search engines, and more knowledgeable about marketing in general.
I am a Local SEO and I am excited about the future
To get motivated to write essays, focus on how the industry is evolving towards being more professional and technical, and how you can continue to thrive in this new professional role.